Brand Identity
The Imara Name
Imara conveys strength, solidity, trust, and protection. The brand should be presented as a modern, credible, and enterprise-ready cybersecurity company. Our visual identity reflects these values: confident, professional, and trustworthy.
Brand Personality
Imara is authoritative yet approachable. We communicate with clarity and precision. Our tone is professional, direct, and free of unnecessary jargon. We project competence and reliability.
Company Purpose
Imara provides a compliance and trust center platform that helps organizations achieve and maintain security certifications, automate evidence collection, and build trust with customers and partners.
Company Description
Use this description when referencing Imara in press releases, articles, partner pages, or event materials:
Short
Imara is a compliance and trust center platform for modern companies.
Medium
Imara is a cybersecurity company that provides a compliance and trust center platform. The platform helps organizations achieve and maintain security certifications, automate evidence collection, and demonstrate trust to customers and partners.
Long
Imara is a cybersecurity company that provides a compliance and trust center platform for modern organizations. The platform combines continuous compliance monitoring, control automation, and public Trust Centers to help companies achieve certifications such as SOC 2, ISO 27001, and GDPR. Imara enables teams to build trust with customers and partners through transparent, automated security and compliance practices.
Do
- •Use official logos from our Logo Pack only
- •Maintain clear space around the logo
- •Use the white variant on dark backgrounds
- •Use the primary logo on light backgrounds
Don't
- •Stretch, distort, or rotate the logo
- •Change logo colors or add effects
- •Place the logo on busy or low-contrast backgrounds
- •Use unofficial or modified versions
Clear Space
Maintain a minimum clear space around the logo equal to the height of the 'I' in Imara. No text, graphics, or other elements should be placed within this area.
Brand Colors
Imara Purple (#6F42C1) is our primary brand color. Use it for accents, highlights, and key visual elements. Ensure sufficient contrast for accessibility (WCAG AA minimum). Dark backgrounds use #1A1625.